San Antonio’s multifamily sector is  experiencing a building boom that is keeping developers busy to find new ways to make their properties stand out from the myriad of new communities.

Consider one of the latest examples — a mobile farmers market.

That was one of the latest tactics for one of San Antonio’s most successful multifamily development firms, Embrey Partners Ltd.

Earlier this month, Embrey’s Legacy Heights community welcomed  Truckin’ Tomato, a locally based firm founded on the idea of bringing the farmer’s market to consumers.

Truckin’ Tomato made its debut at Legacy Heights on June 7. The mobile market will be at the complex the third Saturday of the month, so it’s next appearance will be on June 21.

For Truckin’ Tomato, the visit to Legacy Heights was an opportunity for the start-up to get its name out among residents living in one of San Antonio’s fastest growing corridors. The 306-unit community is located along Austin Highway — a thoroughfare that has been in the midst of a renaissance during the past several years.

For Embrey, the mobile farmers market was another way for the developer to distinguish one of its communities from the pack.

The rolling farmer’s market is representative of a mindset that every single site is unique. That objective has served has been key to the success of Embrey Partners,  which was founded in 1974 by Walter Embrey Jr.

“(The multifamily market) is a very competitive environment,” says Walter “Trey” Embrey III, who has served as president of Embrey Partners since 2012. “We have to figure out  how we’re going to differentiate our product from our competitors.”

That philosophy has served the company well for more than 40 years.

And this past April, Embrey Partners was named  a top multifamily developer by Novato, Calif.-based Crittenden Research Inc. The firm took the No. 4 spot on Crittenden’s Apartment Report for the first quarter of 2014, which ranked developers according to the number of new apartment units they plan to start over the coming year.

Says Trey Embrey: “We want to be the leader in the submarkets where we are developing.”

Tricia Lynn Silva covers real estate, retail, construction, and law firms; she also plans and edits some special reports.

San Antonio Business Journal